I’ve been designing and developing digital products and experiences for around 15 years or so now, both agency and client-side.
I have extensive experience of product design, UX, user-centred design and user and customer journeys, combining elegant design with data driven-decision making.
I manage multi-disciplinary design teams to produce robust products. And I have worked in a wide range of settings, from startups to multinationals, from large marketing departments to niche product teams.
Something I really enjoy is the opportunity to mentor and encourage team members. Not only do I feel this help and develop them as individuals in their craft and professional progress, but also has a 10x impact on the team, the department and the overall organisation.
I love what I do. I love connecting people and empowering communities. I love it when my input is part of a greater good.
Funeral Guide are on a mission to help the bereaved, with a product suite of suite of three products:
Funeral Guide, Arranger and Memoria.
They needed to bring pricing to meet industry needs and enhance their platform for the good of the bereaved by providing
With the majority of funerals arranged using traditional pen and paper technologies, Arranger from Funeral Guide supports funeral directors around the country with this state of the art management software.
Flybe were looking at overhauling their legacy booking funnel from the ground up. This required a new more people-centric experience.
Helping Flybe test out customer experiences while returning some concrete data metrics. As the Commercial Web Manager I ran the Flybe CRO and MVT programme, helping to increase conversions on the booking funnel significantly and providing insights to the Senior Management team and Board on the Flybe booking platform.
At Flybe I was involved day-to-day with managing the main Flybe website and it’s associated needs and stakeholders. As well as the Marketing department as our main internal client, we also served websites and the digital presence of Customer Services, Sales, the Flybe Training Academy, Flybe Engineering and the Corporate, Legal and Investor led function of the business.
I love helping not-for-profits. The following are included more because I am proud of the organisation not so much for the small input I was able to have to help them out.
Menadue Camps are a young peoples charity with a particularly complex booking process, allowing multiple discounts and concessions to make their summer camps as accessible as possible.
I am a multifaceted design manager, leading and facilitating teams big and small in the UK. I bring a wealth of experience of engaging with multifunctional teams from around a business.
Good design is crucial to elegant products which people love. Adoption comes when a person truly believes in a product.
Every idea needs to be backed up by a robust set of metrics. Without them we cannot absolutely validate them.
The people using the designs is what drives the process. What actual problems and pain points are they experiencing?
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